ZEST

a blog about mobile technology, business strategy, and app design

android-vs-ios-health-app-showdown

Android vs iOS: Health App Showdown

Let’s put it this way. Google’s Android and Apple’s iOS are arch rivals in the tech world. You’re either an...

ar--powering-non-tech-businesses-to-stay-ahead-of-the-curve

AR: Powering Non-tech Businesses to Stay Ahead of the Curve

A few years back, the mere idea of augmented reality was perceived as ‘wild’. Well, we have come a long way...

ESPN mobile app

How ESPN’s Knack for Mobile Apps is Coming Up Clutch for the Sports Media Leader

Bristol, Connecticut isn’t Silicon Valley, as far as tech innovation goes. Not even close. Just don’t tell that to ESPN, Bristol’s...

5g-is-about-to-take-everything-by-a-storm-are-you-ready

5G Is About To Take Everything By Storm. Are You Ready?

Still waiting to be WOWED by an AR experience? Maybe you are tired of coping with lag times in your multi...

Porsche AR

The Race to Launch Augmented Reality Mobile Apps is Wide Open

It’s easier than ever to launch an AR app, no matter your business size. When augmented reality (AR) first materialized in...

Artificial Intelligence

Three Examples of Artificial Intelligence (AI) Erupting into Full-Blown Commercial Reality

AI is pervasive in modern society, whether you see it or not. Most often, AI works in the background, making complicated...

tech trend video

(VIDEO) Talking Mobile Tech Trends with the CitrusBits Team – Spring 2019

2019 is proving to be a dynamic and exciting year for mobile technology, with innovative developments in hardware, wireless networking, and...

5 Things that can derail a mobile app project

5 Things that can Derail a Mobile App Project (and how to Prevent Them)

Demand for mobile apps continues to skyrocket due to the proliferation of smartphones. In the mad rush to launch mobile apps...

healthcare

A (Telehealth) App a Day Just Might Keep the Doctor Away

Why Insurance Carriers, Silicon Valley, and Society at Large are Gung Ho about Telehealth Apps and Health-Monitoring Wearables. As the public...

CES 2019

Trendspotting at CES 2019

Earlier this month, I spent the week at CES 2019, otherwise known as the Consumer Electronics Show. In my role as...

react-native-for-decision-makers-should-i-build-my-app-with-react-native

React Native: For Decision Makers Should I Build My App with React Native?

When it comes to mobile app development, there are a lot of technologies to choose from. You have Kotlin for Android,...

three tech rivalries

The Business of Apps: Three Fateful Rivalries Show Why the Idea Itself Matters Less Than You Think

A billion-dollar app idea? Not likely. Before every intellectual property (IP) attorney in the world begins calling to argue otherwise, let...