Augmented Reality (AR) | Interactive Lab Tour

The Challenge

DuPont (NYSE: DD) is one of the world’s largest chemical companies and a leading provider of materials behind products as diverse as telecommunications products, Kevlar, and drones.

DuPont was preparing to open an Innovation Center in Silicon Valley (CA) that would be home to several high-tech engineering labs. The Innovation Center would host customers, partners, and collaborating scientists, providing a convenient way to foster collaboration on cutting-edge applications for DuPont materials.

To help guests get better acquainted with the Innovation Center and its various labs, DuPont asked CitrusBits to build an augmented reality (AR) experience to allow guests – both in-person and virtual – to explore the labs while mitigating confidentiality concerns.

Importantly, the AR experience needed to generate an immediate “wow factor” that epitomized the myriad of innovative capabilities within the labs.

The Process

The DuPont team provided CitrusBits with floorplans and other details about its exciting new facilities, and our 3D artists went to work. We created a 3D model of the facility’s floorplan and went onsite to capture 3D images of the intricate lab equipment using a 3D lidar scanner.

Once we had built CAD models to scale, based on architectural drawings and 3D image data, our artists then began to layer on additional details: colors, textures, and eventually, animations.

Meanwhile, our AR engineers worked on the computer vision models that would allow this AR experience to trigger from a 2D image – in this case, a 2D floorplan. The AR content had to trigger reliably, snap accurately onto the anchor image, and respond realistically as viewers moved around the viewing space.

Once the 3D models and animations were completed, our engineering team integrated them into the viewer application and worked to optimize all aspects of the AR experience.

The final AR experience we built for DuPont allows users to virtually tour DuPont’s new Innovation Center and interact with each lab’s impressive equipment and capabilities.

Don’t see video? Watch it on Youtube.


“CitrusBits was willing to go the extra mile for us. They worked with us when we had questions and put a lot of effort into the project. They were just great people to work with.”

Julian Velazquez, Silicon Valley Innovation Center Leader, DuPont

The Results

DuPont was thrilled to deploy an immersive way for customers and partners to interact with its new facilities and cutting-edge equipment. The DuPont AR experience has been lauded by internal stakeholders and end users alike, and DuPont is now exploring additional ways to use AR to showcase its industry-leading capabilities.

Interested in Working Together?

Let’s turn your ideas into reality.