We’re entering into the era of native advertising and promotion. If someone is associated with marketing would eventually understand this phenomenon of native advertising vs. traditional advertising. By the way, the traditional advertising means everything that is used to forced upon the end-consumer whether it’s a TV commercial or a banner ad on the website’s sidebar.
When virtual reality is popping up with the full force and seemingly going to be big in the future. This situation does allow us to talk about the native advertising in virtual reality. If you’re following the advent of virtual reality and looking ahead to see where it goes, you’ll ultimately find out that virtual reality and native advertising are going to make a metal solid combination in the digital space.
The Future of Marketing
Gary Vaynerchuk does a lot of talking on the native advertising with the reference of digital marketing and content marketing and focuses on the native advertising where brands by-pass the traditional trajectory of using the TV commercials and banner ads and look at the native options.
When we talk about the VR intervention into tech and communication and we’re ready to consume the VR content then it certainly opens the opportunity of native marketing options inside it. This gets interesting because how it would play out is the real game. It’s not something that would happen a decade later from now. In fact, brands like Vertebrae, MediaSpike, and ADVR which are already working in the VR native advertising space are the clear signs that it’s happening now.
This article from VentureBeat also talked about how VR native advertising can shatter the advertising norms back in 2015.
Is Mobile going to be beating the TV?
It’s obvious that a lot of brainstorming going on in different spaces and things that are being discussed that how to cope with the huge media shift that mobile technology has brought to the world. From live TV coverage through DSNGs to live streaming through Periscope, YouTube, and Facebook Live, it seems that mobile is gaining the momentum and getting bigger.
The VR native advertising is rather a tech debate. We get it. But when we talk about the attention mindset shift, the mobile technology has its role from bringing Facebook and Twitter users from desktop to smartphones.
It’s interesting that CNN acquired the Beme startup. Why does a highly successful media group need to buy a tech startup? If you’re wondering that, let us relate to this and tell you the best possible answer that we can come up with. It’s just a personal analysis and could be wrong anyway. But to answer that question, it’s because they foresee the mobile and the internet impact that has begun and going to get faster in the future. So they probably thought that it might be good to invest into something that is already getting traction in the world of social media and the internet.
What’s the verdict?
So the conclusion is that VR native advertising could be highly successful. Maybe, it might be a by-product of the huge success of virtual reality realm itself but whatever the situation might be, the possibilities are likely in the favor of VR native advertising.
Infogaphics by CitrusBits Mobile App Development Company Los Angeles