Innovation

The global leader in animal health and medicine, Zoetis has more than 10,000 employees worldwide and has been included in the S&P 500 index since 2013. Zoetis partnered with CitrusBits to create three augmented reality experiences that would allow potential clients to virtually demo each product, as if the products were physically right in front of them.

DuPont was opening an Innovation Center in Silicon Valley that would be home to several high-tech engineering labs. DuPont approached CitrusBits to build an augmented reality app to allow guests — both in-person and virtual — to explore the labs while mitigating confidentiality concerns.