FullyRaw by Kristina
Kristina Carrillo-Bucaram (‘FullyRaw Kristina’) is the most popular influencer in the raw vegan community, with millions of enthusiastic followers on social media. A vegan member of the CitrusBits team who was already a Kristina follower was fortunate enough to have a chance conversation with Kristina at a local vegan event. One discussion led to another, and CitrusBits was soon hired to bring Kristina’s innovative content and the FullyRaw lifestyle to iOS mobile devices. As the subject matter expert, Kristina would focus on providing the exceptional content for the app, while CitrusBits would create the perfect mobile experience to engage, delight and grow Kristina’s follower base.
Given the abundance of FullyRaw content spread across all of Kristina’s various social and web platforms, we knew that the mobile app had to bring all of that wonderful content together in an easy-to-use, organized app — free of clutter and confusion. A simple and intuitive interface belies a veritable feast of features: recipes, videos, shopping lists, challenges, and more.
The Special Feature
In order to add an interactive experience above and beyond Kristina’s existing platforms, we added the “Challenges” feature. This premium feature allows users to browse, accept, and track their progress on Kristina’s innovative nutrition/diet challenges, which can be completed by hitting specific milestones and accomplishing daily missions, for example.
The enormous breadth of rich, interactive content in the app required us to consider how to get all that content into the app without jeopardizing the user experience and app performance.
We tackled this challenge by first optimizing the multimedia content and software architecture to provide a lively and responsive experience, free of screen lag, delays/freezing, or stream buffering.
Finally, we built a simple-to-use web-based admin panel, which enables Kristina to add new content to the app in real time — without having to push new app updates to the App Store.
Within a week of FullyRaw’s debut on the App Store, the app skyrocketed to become the #1 paid app in the Food & Drink category and a top 10 paid app across all categories. For many of Kristina’s followers, the app has become the essential way to engage with Kristina’s content and practice the FullyRaw lifestyle.
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