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Online grocery shopping is not a newborn phenomenon. It has been around since the late 90s but has gone unnoticed by many as we have been running around in monotonous circles, sticking to the default approach of pushing a cart down the aisles.
This approach seemed to stay for a little longer but as soon as Covid-19 broke into our lives, the in-store shopping restrictions and supply chain interruption brought about a huge shift in the world of grocery.
This caused a sudden and impactful surge in online shopping trends and today’s generation, already comfortable with eCommerce, quickly adapted to the new ways of shopping. Being aware of how Gen Z and millennials want everything shifted to their smartphones now, the business world is constantly bringing novelty to the online customer experience and keeping up with the trend.
Mobile Grocery Applications – a Must-Have for Your Grocery Store
In this era of technology (plus a deadly pandemic), a superstar mobile app is a must-have for your conventional grocery business to;
As the shopping behaviors have been greatly altered and more people have adapted to online shopping, the graph of online grocery shopping is projected to escalate to 21.5% of the total grocery sales in the United States by 2025.
This promising forecast gives us a quick insight into the urgency as well as the effectiveness of having a mobile app for your grocery business. Discussed below are some major reasons to build your mobile grocery application.
Enhance Customer Convenience
Offering a smooth and convenient experience to the customers is one of the most essential benefits that you can provide them with. Driving to the grocery store, going through a tiring stroll around the aisles on a lookout for required grocery items, standing in long checkout queues, and driving back drained and exhausted (that too in times of a deadly pandemic) does not sound like a smart idea to people anymore in this advanced era of technology.
Rather, people prefer doing everything from the comfort of their homes. Moreover, online grocery shopping has become more of an essential requirement than a luxury. For people who are always on their toes, managing house chores or work or both simultaneously, an efficient grocery delivery service would be a blessing!
Build the Brand Image and Gain Customer Loyalty
The more value your brand offers to the customers, the more inclined they are towards your brand and likely to come back for more. In today’s era where people are always seeking advanced technological solutions to all their needs, we cannot just stick to the old-school ways of brand marketing.
Moreover, we need to realize that customer retention is more important than customer acquisition as 80% of your future revenue comes from your retained current customers. Additionally, your current/loyal customers tend to spend 67% more than the new customers. Considering the aforementioned facts, we can deduce that customer loyalty significantly drives long-term profitability. If you have recently stepped into the grocery business, building an app is one of the most effective ways to build a loyal customer base.
Furthermore, running loyalty programs (if done right) is also a highly effective technique to build a loyal customer army. Here are some easy ways to make your loyalty program a success!
Various Payment Options
As discussed above, customer convenience should be your chief priority to retain your customers and gain new ones. Payment options are another factor that you can leverage to build a loyal customer base.
It is important to offer numerous payment options to your customers to choose from. These may include payments through Credit Cards/Debit Cards/ATM Cards as well as online mobile wallets like PayPal. This also applies to in-store purchases as credit shopping can slow down the process of your business expansion. These mobile payment systems can be easily integrated into your online grocery application to offer a convenient and hassle-free shopping experience.
Some other reasons to get a mobile application for your grocery chain include;
Enhance the In-Store Experience
Mobile grocery applications also enhance the in-store experience for both consumers and employees. Following are the key benefits of using a mobile application for an in-store shopping experience.
Ready to Get In On the Act?
If you are a grocery store/supermarket-chain owner or an entrepreneur, we recommend you to jump on the bandwagon and get a superstar mobile application developed for your business as online ordering now seems more like a habit than a temporary necessity!
If you are looking to get your online grocery app developed, you can check out our portfolio here and ping us!
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