Launching a mobile application can become quite an overwhelming process. You are full of mixed emotions of excitement and stress. This rollercoaster of emotions might drive you off track from the steps you needed to successfully launching a mobile application.
Of course launching your application comes AFTER you have developed an application worthy of your targeted market. If you have doubts about developing the right mobile application then I suggest you give A Guide to Mobile Application Development a read first.
Before we dive in, The Founder and CEO of Niantic labs, (the company behind the viral game Pokemon Go), explained that it took 20 years to make an overnight success. It took decades and many titles released and experience to have a huge augmented reality hit game success to come.
So Patience and persistence is key to a successful mobile application launch. Let’s go through the steps
Step 1: Pre Launch Marketing
A recent InMobi survey suggests that the #1 challenge faced by mobile application developers is not design or development. It’s marketing.
As of 2017 Apple announced it had 2 million apps in the App Store and Google has 3,451,427 Apps in their App store. If you don’t Market your app right, you will just be a great un heard app in this pile of millions.
You should start with step one in the last months of completion of your mobile app. Define a clear timeline for all the activities to be carried out
Creating a short one-minute video promos about the essence of your product or sneak peek trailers and grab your customers attention.
Create the right USP of your app – A USP is your unique selling proposition. It needs to be catchy and captivating, yet deliver the message what your app does and others don’t. A good USP will add to the chances of a successful mobile application launch. Identify what makes your app unique. Then work on a single sentence tagline.
“Perry Marshall, marketing consultant, lays out three essential questions and some good example answers all solid USPs should tackle.”
- Why should I do business with you instead of anyone else?
“We offer the nation’s most affordable health-care coverage to businesses with 10 employees or fewer.”
- What can your product or service do for me that others can’t?
“We sell the only pain-relief cream that will completely eliminate carpal tunnel symptoms in seven days.”
- What can you guarantee me that no one else can guarantee?
“We are the only car dealership in the tri-state area with a five-year, 50,000 mile warranty.”
Some awesome USPs
“We’re number two. We try harder.”
“Be Smart, Look Smart. CSP Creative presents bottle photography as refined as your wine.”
Bluebird Design Co.
“Fun. Kids. Design. It doesn’t get any better than that.”
Step 2: App Store Optimization
App store optimization is key to the success of your app. Optimization includes
- Name of your application – Use common search terms to increase discoverability
- Keywords – Make those 100 characters count! Take your time brainstorming, to select the right keywords.
- Description: You will get 2-3 lines to trap the user in your app charisma so they press the “more” button. Use them wisely
Step 3: Arm up on app submission guidelines.
Nothing will hurt the launching process more if you fail to launch your app by the projected date. Thoroughly read on the submission guidelines of the respective app stores and save yourself from submission rejections.
Step 4: Beta Testing
If you spent a great deal of time developing the perfect features for your app, and do not reach the real targeted customers, it will have been for nothing. Beta testing is the first opportunity to get some unbiased fresh feedback from your target audience.
Identify your target customer, Find out channels or places popular with them and recruit beta testers. You will have to motivate them with some form of rewards, like giving away free coffee mugs or putting active beta testers on early sign-up list so they are the first to know when your app is out.
Beta testing is critical to getting the right feedback. NIST 2002 report suggested that the US economy took $59.5 billion hit annually due to software bugs.
The mobile internet statistics of 2017 suggest that Of the 2.79 billion active social media users in the world, 2.55 billion of them actively use their mobile devices for social media-related activities. And 90 percent of the time spent on mobile devices is spent in app.
Step 5: Socialize
According to the 2017 Social Media statistics
- There are 2.79 billion active social media users in the world. This is an increase of 21% from 2016.
- Facebook now has over 2.01 billion monthly active users.
- Instagram has 700 million monthly active users.
- Twitter has 328 million monthly active users.
- LinkedIn has 112.5 million monthly active users.
Find out what social media platforms are more popular with your target audience, and make special efforts on marketing on those platforms.
Even after the launch of your application, stay engaged with users.
Step 6: Customer Support
Pay attention to customer support. As you introduce added features and updates, keep reviewing what customer are saying about your app and provide on time and precise customer support. If you want to build a strong brand image, focus on your customer support
Accenture 66% of customers switch companies due to poor service – Accenture
“$41 billion is lost by US companies each year due to poor customer service – NewVoiceMedia
58% of users are willing to spend more on companies that provide excellent customer service – American Express
A 10% increase in customer satisfaction score results in a 12% increase in trust from customers – Institute of Customer Service
Avoiding negative words like “can’t,” “won’t,” or “don’t” can reduce the Customer Effort Score by 18.5%. – Harvard Business Review
CitrusBits is a fantastic mobile app development company that helps startups in building their mobile apps and planning their digital strategy. The team at CitrusBits knows what it takes to convert an idea into a reality. Whether it’s your first product or you have been around for years, we cater to everyone’s needs with the best ability. Contact CitrusBits for all your mobile application needs and we will take care of the rest of the problem.