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Reflect on each question one by one.

1. Is augmented reality the right fit for your business?

Yes, it’s important that the glass slipper fits. However, it’s your shoe size that determines the fitting. Only the right AR experience delivered from your app will garner multiple benefits in terms of revenue gains and enriched user engagement.

Popular Examples of AR in Businesses

Businesses such as IKEA, Nike and Coca Cola flexing the use of this technology are all over the media. IKEA uses AR for furniture preview via an application. This way customers do not order the wrong product and get the right color without having to step outside.

Nike uses AR to get you the right fit for your foot making it easier to purchase shoes online.

Despite how unhealthy Coca-Cola is, it is always coming up with creative ways of connecting with its user base. Their ads almost make it seem healthy and fun.

This one time, they let people activate animated stories in AR with their cans. They always know how to captivate their audience.

Let’s analyze these popular ‘AR in business’ instances

In all three cases, AR was leveraged to increase brand awareness, establish a loyal customer base, and connect with targeted audiences by closing the gap between imagination and reality.

That’s not all, with AR any new products expensive to demo can be visualized rather easily and tested before an investment is made before any future losses are incurred.

By leveraging AR for your business, you can increase a user’s confidence in your product. As not all products sell themselves. This could benefit your business.

In today’s service-led economy, more and more companies are expanding into complicated products often difficult to demonstrate: therefore, difficult to sell.

Augmented reality helps provide a solution to this quandary, that too in a way that people can understand.

So to answer the above question, if it’s something AR sells – yes, AR will help your business stand out.

2. Who is your targeted audience and what do they like?

In order for your app to be successful and for your business to benefit from augmented reality, it is imperative you know your user base and their preferences in detail.

Know your audience!

You need to be aware of the user demographics, the type of user interfaces that appeals to them, and what they expect from apps similar to yours. And all this requires profiling and solid market research.

You can even initiate informal research of sorts by interacting with your prospective users across various social media channels and other multiple avenues. Some of the key questions that you can ask your users in this regard may revolve around:

• their favorite digital experiences
• the frequency of using new tech
• New tech turn-offs
• Frequency of usage for digital apps (for solving everyday problems etc.)

All these considerations will give you a clear picture of the target users and their preferences.

3. How is augmented reality going to solve the user problem?

When it comes to the digital landscape, user experience is a crucial consideration. It determines users’ perspectives about your product, therefore, a product needs to be user-centric.

You need to develop something that will be of value, is easy to use, and is effective for your target market. On the contrary, if your app has a complex UX, your prospective users will eventually uninstall it without giving it a second thought.

It isn’t about AR, it is about building the right app

Augmented reality alone is not a user magnet. There are a plethora of AR apps in the market. Most of them are uninstalled soon after first-time use.

Just like any application without augmented reality, your AR app also has to solve a particular user need. Understand what your users may want from your application.

In what context does augmented reality help your user base, for instance;

• Does your business involve selling products online? With AR you can deliver a digital brick and mortar feel to your customers and help them make accurate buying decisions.
• You can use AR to give product demos. Some products are complicated to explain verbally.
• Or if it’s related to construction etc. AR apps can be used to offer a simulated real estate environment to enable users to make educated decisions.

4. What is the device usage of your target users?

What can your app offer your users that the others cannot?
Other than the target users and the kind of augmented reality experience that you need to deliver, you also need to know about the devices your users are comfortable using. Understand the kind of device operation they will most likely succumb to for their purposes.

So to create an effective and seamless journey for your user base across multiple devices, you first need to discern how and why a particular user will utilize technology differently.

It will allow you more technological flexibility when determining the platform for your new augmented reality app.

Although the most advanced augmented reality experience can support the modified and latest selection of iOS and Android devices, it will focus exclusively on your target users.