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The landscape of grocery shopping has changed dramatically over the past year.
The pandemic acted as a catalyst in accelerating the shift from a conventional in-person grocery shopping experience to providing consumers more access through their palm-sized digital devices.
While the covid-19 pandemic has swiftly ushered online shopping into the mainstream, the shift is not likely to reverse even post-pandemic. According to a recent survey of 1000 US citizens conducted by Inmar Intelligence, 87% of the respondents had already experienced online grocery shopping (at least once). The majority out of them ordered almost 50%-75% of their groceries online while 19% of the respondents shopped groceries using only online services. 28% of those respondents plan to stick to online grocery shopping post-pandemic, while 27% plan to keep a hybrid approach of both in-store and online grocery shopping.
The aforementioned facts strengthen the case that online grocery shopping is here to stay, even post-pandemic. This should be an eye-opener for the grocery stores and supermarket-chain owners who plan to keep running their businesses the old-school way.
It is high time for grocery businesses to get a mobile application that perfectly suits the needs of their business and the nature of the services that they provide. There are not just one or two types of grocery apps but many!
Let’s have a bird’s-eye view of the types of mobile applications that you can build to grow your grocery business.
Shopping List Apps
Looking for a pen and paper to jot down all the required grocery items before a trip to the grocery store sounds like a hassle. Shopping list apps are here to save consumers from this fuss.
Key Features
The shopping list apps for grocery stores allow users to:
Who Will Benefit from Shopping List Apps?
Shopping list apps are beneficial among families with a tight budget that want to track their expenditure. So it is about time that grocery store owners develop a shopping list app for their businesses. As an MVP, this application can only enable the users to create shopping lists. But you can always further develop your app by integrating unique and advanced features in it to attract more customers. Integrate a meal-planning app to your shopping list app which will add ingredients from the recipes the user is browsing directly to their shopping list (just like the Whisk app).
Here’s How You Can Monetize Your App!
Price Comparison Apps
Consumers are always on the lookout for quality products at affordable prices and are inclined towards stores that offer such benefits. Grocery store owners can cash in on this consumer behavior by building price comparison apps.
Key Features
Price comparison apps allow users to:
Who Will Benefit from Price Comparison Apps?
Online shoppers use mobile apps to look for the cheapest products online across stores. So it is a smart idea for grocery store owners and entrepreneurs to make the best out of this trend and build price comparison apps.
Here’s How You Can Monetize Your App!
Grocery Delivery Apps
Consumers love convenience which is also the unique selling point for grocery delivery apps. Through these apps, consumers can either shop through their smartphones in virtual grocery stores or hire someone to go to multiple stores to get groceries for them (like instacart).
Key Features
Grocery delivery apps allow users to:
Who Will Benefit from Grocery Delivery Apps?
Grocery delivery apps benefit both; the consumers who want a convenient and efficient grocery shopping experience, as well as grocery businesses that can make the best out of the opportunity to grow their businesses.
Here’s How You Can Monetize Your App!
Grocery Rebate Apps
The grocery rebate app is the answer for anyone who is looking for easy and effective ways to save money. The consumer is offered a cashback upon buying groceries through the app and that too without having to use coupons. All the consumer has to do is to shop online using the apps, take a screenshot of the receipt and upload it.
Key Features
Grocery rebate apps allow users to:
Who Will Benefit from Grocery Rebate Apps?
Grocery rebate apps can literally be anyone’s best friend! After all, who would mind saving some money on their groceries? Grocery rebate apps benefit everyone – be it a low-income household or a student with a tight budget. Moreover, grocery store owners can benefit from grocery rebate apps too by attracting and retaining more customers.
Here’s How You Can Monetize Your App!
Coupon Apps
Seeking opportunities to save money is a common trait for shoppers all around the world. Coupon apps are the most suitable solution for saving money on grocery shopping as they are the same as cash for shoppers. But the fun fact is that stores also do not lose a dime when shoppers use coupons.
Key Features
Coupon apps allow users to:
Who Will Benefit from Coupon Apps?
Coupon apps will benefit the customers who love to save money, as well as the retailers who wish to build a loyal customer base.
Make sure your coupons do not end up in the trash can anymore – they are your cash!.
Here’s How You Can Monetize Your App!
Collaborating with other brands and local retailers would be a smart idea to generate more revenue through the app. You can offer coupons to the users for other brands and local stores when they shop using your app.
Is Your Business Ready to Thrive?
It is time to go mobile! Is your business ready to get in on the act? Online shopping trend seems to stay even post-pandemic! Consider getting an amazing app developed for your grocery business today.
Reach out to Citrusbits for a free consultation or ping us to get an amazing mobile app developed for your business!
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