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AR/VR
AR/VR
Overview
Sometimes the best strategy is to simply blow your customers’ minds. And for a company eager to demonstrate its own innovation, utilizing next-generation digital technology gets the message across like nothing else.
CitrusBits knows how to use AR, VR, and XR to generate a “wow factor” that will have your customers talking… and buying. Immerse your customers and partners in the breathtaking universe centered on your goods, your services, your brand.
It’s out of this world.
Creating end-to-end AR, VR, and XR
immersive experiences
Integrated AR
Integrate digital information with the user's real-world environment in real time.
- Integrated AR
VR Experiences
Immerse in a three-dimensional, computer-generated, 3D environment.
- VR Experiences
Spacial Design
Create immersive, intuitive experiences using game-changing spacial UI, tailored for Apple Vision Pro.
- Spacial Design
Video and Imaging Processing
We use image processing techniques to place virtual objects accurately in the user’s environment.
- Video and Imaging Processing
3D Modeling
Create 3D models, animations, and visual assets that will be overlaid onto the real world.
- 3D Modeling
Optical Character Recognition (OCR)
Detect, extract, and localize text from from images or live video feeds to enhance interactions.
- Optical Character Recognition (OCR)
Facial Expression Recognition
Create emotion-driven interactions and filter overlays using expression recognition.
- Facial Recognition
Superimposed AR Content
We use sophisticated computer vision and spatial mapping techniques for markerless AR.
- Superimposed AR Content
Reasons why your business needs an AR, VR or XR application
Enhanced engagement
Transport users to new and interactive digital realms, increase shopping experiences, foster emotional connections, and provide unique immersive experiences. Using next-gen tech enhances user engagement across many domains, from entertainment and education to marketing and training.
Boost brand awareness
Done successfully, AR/VR/XR can increase brand awareness significantly. By leveraging new technologies for your business, you can increase your customer’s confidence in your product and, ultimately, your brand.
Enrich user-product interactions
Immersive reality apps help enrich user-product interactions by enhancing the overall customer experience, creating opportunities to delight your fans, and strengthening your brand’s relationship with each user.
Enrich user-product interactions
Immersive reality apps help enrich user-product interactions by enhancing the overall customer experience, creating opportunities to delight your fans, and strengthening your brand’s relationship with each user.
Boost sales
Nearly 70% of shoppers revealed that they would be willing to pay more if they could experience the product through extended reality. AR enables customers to visualize and “try on” products before buying, interact with products and services, and have a more personalized shopping experience — all reducing purchase barriers and resulting in higher revenue.
Immersive training
Next-gen technologies can simulate real-world scenarios, provide hands-on practice, and enhance learning retention. With AR/VR/XR, businesses can train their employees through complex exercises in the field — such as in an operating room or when repairing industrial machinery.
Real-time analytics
AR/VR/XR helps businesses monitor system performance in real-time and improve operational efficiency by integrating real-time analytics on-site. Businesses gain valuable insights that enhance decision-making, customer experiences, operational efficiency.
Case studies
Case studies
DuPont
Mobile App | UX UI | AR
Zoetis
Mobile App | UX UI | AR
Resources
