You’ve likely already brainstormed your app idea, outlining its appearance, features, and functionality according to your restaurant’s needs. In this initial stage, we’ll explore your idea together, assess the viability of your product, and provide ballpark figures for the cost and time required to complete the project. We’ll take a deep dive into your concept, all the while making sure that it resonates with the feel and look of your restaurant.
During this stage, it’s essential to be open and transparent about your goals and expectations. This will help us gain a clear understanding of what you want to achieve with your app, ensuring that our team can effectively align with your objectives. We’ll also discuss any potential challenges or roadblocks that may arise during development and strategize how to overcome them.
Collaborative Workshop Solutions
Creating a successful app involves solving real-world problems with a product that feels great to use. To gain a deep understanding of what we will be building and who we will be building it for, we’ll set up a series of collaborative workshops with your restaurant team members. These workshops will enable us to explore the problems your app aims to solve and identify the target audience, and also brainstorm possible or efficient workarounds to day-to-day issues.
The workshops we conduct during this phase of the process include:
- Defining User Personas and Empathy Mapping: To create an app that users want, it’s essential to understand their needs and how your app will help solve their problems. User personas help us tailor the user experience accordingly. By clearly defining your target audience i.e., your restaurant customers, we can focus on creating an app that truly resonates with its users and addresses their unique challenges.
- User Journey Mapping: Documenting the actions users take when using your restaurant app, from introduction to usage, helps us understand their experience and ensure your app meets expectations. This process involves detailing each step customers will take when interacting with your app, enabling us to identify potential pain points and opportunities for improvement. By mapping the user journey, we can craft a more engaging app experience.
During these workshops, our team will work closely with you to gain insights into your users and their needs. We’ll engage in brainstorming sessions, sketching, and discussions to generate potential solutions for the identified pain points. By fostering a collaborative environment, we can effectively explore and refine ideas, ultimately leading to a more successful app.
Define the Scope and Establish the MVP
Once we’ve explored potential solutions through our collaborative workshops, it’s crucial to define the scope of the project. Every mobile app project requires a clear roadmap, whether it’s built from scratch or based on a pre-existing app. We’ll work together to define feature sets, decide on platforms, and ensure the app can be delivered within the necessary timeframe.
During this stage, we’ll also prioritize the most impactful aspects of the product and determine the Minimum Viable Product (MVP). The MVP is a scaled-down version of your app with only the most essential features needed to attract early adopters and validate your product idea. Establishing an MVP allows you to efficiently test and refine your app concept before committing to full-scale development.
UI/UX Design
With a solid plan, our UI/UX designers will begin crafting the visual elements and user experience of your QSR app. This process starts with creating wireframes and mapping user experiences (UX). Our user interface (UI) designers will then develop the graphical elements, branding assets, and style guide, ensuring your app’s aesthetics align with your vision, with the theme of your restaurant, and appeal to your target audience.
Development
At this stage, our team of skilled app developers will start building your app. They’ll set up databases, core logic, and dynamic screen behaviors to ensure a fast, seamless, and immersive experience for users. Throughout the development process, we’ll meticulously test each aspect of the app to guarantee a smooth and bug-free experience.
Our developers will work in two-week cycles called sprints, which consist of designing, developing, and testing specific deliverables. During bi-weekly sprint wrap-up meetings, you’ll have the opportunity to review and evaluate our work before we proceed to the next deliverable. Consistent feedback allows us to make adjustments promptly, minimizing the time and cost associated with potential changes.
Launch
Launching your app on the App Store or Google Play is an art form in itself. Our team will work closely with you to ensure all marketing materials, graphics, and app assets are prepared for public release. We’ll guide you through the submission process, which can take up to 10 business days for the iTunes App Store or just a few hours for Google Play.
Maintenance and Growth
Getting your app into the store is just the beginning. Once it’s live, we’ll switch gears to offer long-term product management and growth hacking guidance. The initial wave of users will generate invaluable data that can help us fine-tune your app’s features and adapt to the fast-paced mobile marketplace. Our goal is to turn an initial surge of downloads into long-term growth by leveraging our years of experience launching scalable, profitable startups.
We pride ourselves on building more than just beautiful apps. Our focus is on creating full-fledged businesses equipped for consistent growth. Through our entire development process, we’ll help transform your vision into a successful mobile app that meets the needs of your users and thrives in the competitive mobile market.