Did you know that E-commerce is a $2 trillion industry? E-commerce app development is of great value to businesses and consumers. Any business that wants to succeed needs to identify its target market, and an e-commerce development firm offers just that. Coming out of the …

Understanding Mobile Loyalty Programs in the Digital Age As a marketing strategist, one of the biggest challenges is identifying the different market segments that exist, setting prices and promotions, and determining how to leverage mass media communications to maximize sales and profitability for a brand. …

Online shopping is more than just a luxury now; it’s a necessity for both businesses and consumers. As a business owner, you tend to go where your target market is, right? In 2021, Americans spent an average of 4.1 hours a day on their mobile …

As the eCommerce landscape is oversaturated with options to choose from, it’s become much more challenging to sustain the interest of users’. As if that weren’t enough, a surge in inflation is also proving to weaken brand loyalty. To put it simply, it’s much harder …

Ecommerce platform vs marketplace: Which is better? For small businesses, startups, and other small-to-medium enterprises, the answer is definitely an ecommerce platform.  Now that we’ve gotten this out of the way, let’s begin to decipher the why’s…  We’re all witness to the evolution of the …

With most orders coming from mobile devices, most retail businesses are revamping their strategies, taking the business to mobile commerce apps. Are you planning to ante up your eCommerce business game to sell on mobile? Adding mobile commerce to your strategy to tap new markets …

With everything digitized – within our palm-sized digital devices – the number of people shopping on apps too is moving in an upward trajectory. Simply because it’s more convenient.  And for retail companies doing business in the digital space, it’s your time to shine. Because …