ARVR and innovation

AR/VR & innovation

The brave new world of digital innovation. CitrusBits is ahead of the curve on the AR, VR, and XR frameworks, systems, platforms, and applications of tomorrow.

Augmented Reality overlays digital content on the real world, enhancing the user’s perception of reality. Our end-to-end augmented reality development services include everything from 3D modeling/animation and computer vision, to spatial audio and frontend/backend development.

Virtual Reality creates a completely immersive digital environment, using 360-degree visuals, spatial audio, and haptics for a multi-sensory experience.

Our team combines creativity and technical excellence to deliver VR solutions that engage users and leave a lasting impact on your audience.

Extended Reality, or XR, encompasses both AR and VR, as well as other immersive technologies that merge the digital and the physical, blurring lines between real and virtual environments.

CitrusBits is at the forefront of AR, VR and XR — creating breakthrough, award-winning consumer technology products for clients and disrupting entire industries.

Building next-gen realities to revolutionize businesses

Augmented Reality (AR)

Integrate digital information with the user's real-world environment in real time.

Virtual Reality (VR)

Immerse in a three-dimensional, computer-generated, 3D environment.

Extended Reality (XR)

We create immersive, engaging digital experiences that interact with real-world surroundings.

Wearable Technology

Everything from the simplest step tracker to complex health diagnostics and trackers.

Web3

The next web — decentralized, open-sourced, and powered by blockchain computing architecture.

Case studies

DuPont’s innovation lab with AR

Case studies

Virtually tour DuPont’s innovation lab with AR

DuPont was preparing to open an Innovation Center in Silicon Valley, California that would be home to several high-tech engineering labs. The Innovation Center would host customers, partners, and collaborating scientists, providing a convenient way to foster collaboration on cutting-edge applications for DuPont materials.

To help guests get better acquainted with the Innovation Center and its various labs, DuPont approached CitrusBits to build an augmented reality (AR) experience to allow guests — both in-person and virtual — to explore the labs while mitigating confidentiality concerns. Importantly, the AR experience needed to generate an immediate “wow factor” that epitomized the myriad of innovative capabilities within the labs.

Zoetis Creating healthtech product demos using AR
Creating healthtech product demos using AR

Zoetis: Creating healthtech product demos using AR

The global leader in animal health and medicine, Zoetis is the world’s largest producer of medicine and vaccines for animals and livestock.

Several of Zoetis’ animal health diagnosis products — bench-top blood and chemistry analyzers, for example — are too bulky and heavy for sales reps to bring to customers’ offices and trade shows for sales demos. This presents a significant business challenge, as many customers simply are not willing to purchase such significant machinery sight-unseen.

To address this, Zoetis partnered with CitrusBits to create three augmented reality experiences that would allow potential clients to virtually demo each product as if the products were physically right in front of them.

Zoetis: Creating healthtech product demos using AR

The global leader in animal health and medicine, Zoetis is the world’s largest producer of medicine and vaccines for animals and livestock.

Several of Zoetis’ animal health diagnosis products — bench-top blood and chemistry analyzers, for example — are too bulky and heavy for sales reps to bring to customers’ offices and trade shows for sales demos. This presents a significant business challenge, as many customers simply are not willing to purchase such significant machinery sight-unseen.

To address this, Zoetis partnered with CitrusBits to create three augmented reality experiences that would allow potential clients to virtually demo each product as if the products were physically right in front of them.

Zoetis Creating healthtech product demos using AR
Creating healthtech product demos using AR

What our trusted partners and clients say...

Other related services

Software Development

CitrusBits’ world-class development teams will realize your project with speed, precision, and to the highest performance standards.

Mobile Development

We design and build award-winning apps across all mobile platforms. Our Agile-based approach gives you control over scope, mitigates risk, and provides the fastest path to market.

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