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In: mobile app development

5 Things that can derail a mobile app project

5 Things that can Derail a Mobile App Project (and how to Prevent Them)

Demand for mobile apps continues to skyrocket due to the proliferation of smartphones. In the mad rush to launch mobile apps...

Enterprise Mobility

Enterprise Mobility: Why the World’s Top Companies are Building Mobile Apps for Their Own Employees

Move aside, Clash of Clans, Snapchat, and Yelp. As compelling as consumer mobile app opportunities have been over the past decade,...

Importance of User Personas in User Experience

Why User Personas Often Fail in User Experience Design

Sally Soccer Mom. Ed the Exec. Gerald the Geriatric. Anyone who’s ever dealt with user personas like these — whether in...