Background

RAWVANA

The Challenge

Yovana Mendoza’s bubbly laughter and charming personality have skyrocketed her to over 900k followers on Instagram in just a few years. With so many fans hungry for more of her masterful raw food creations, she came to us to update her app for iOS and Android so that it can continue to serve as the perfect recipe book for all things Rawvana. Since creating meals using only raw foods is far from mainstream, the updated product had to both inspire new users to give raw foods a try, and continue to quench her existing fanbase’s substantial appetite for all their favorite raw recipes.

The Process

As the Rawvana brand continues to grow, the app must grow with it. For version 4.0 we have optimized Rawvana’s Raw Recipes into a multilingual application to display over 100 recipes on iPhone, iPad, and Apple Watch. The app now supports shopping lists and YouTube video integration, and our process has allowed Yovana’s visually stunning, retina quality photography to flow seamlessly without any delay.

The Result

Within a few weeks of launch, Rawvana’s Raw Recipes reached #1 in the Food and Drink Category, appeared in the top 50 overall paid apps, and has since been featured multiple times by Apple in the App Store. Yovana’s followers, both old and new, are finding the app to be an encouraging resource to achieve their health goals.

 

 


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