The mobile devices and social media together have brought a revolution in the area of communication. It’s unbelievably amazing to see how the transformation of information and arbitrage of attention through digital mediums have increased in the past few years.
The social media, however, played a major role not in just setting the mobile trend, but also to set new standards in branding and business communication.
In this article, you’re going to have a look at the social media upside for mobile apps developers and startups who want exposure through social media. A single metric that hints the progress of a mobile app is the number of downloads, which may or may not be the only metric in the progression of a mobile app toward its success. However, if you’re a mobile app developer or a startup owner who wants to see the number of the mobile app downloads grow using the social media strategies, then you should read the following tips:
See Related Article: How to Increase the Downloads of Your Mobile Apps
1: Build the Existence
In order to get started, you must know how to build the existence of your mobile app, especially where to start from. You don’t have to be all over the place to win the social media game. Instead, stick to just two social media platforms like Facebook and Instagram. You could add Twitter later at some point.
The idea of building the existence doesn’t mean that you just have to make accounts. In fact, you have to have a proper social media strategy to create content around your mobile app that helps the mobile users, somehow. For instance, a lot of brands share quote images on Instagram, what you can do is simply use the tips and tricks instead of quotes and share on Instagram.
2: Using of Hashtag in Social Media
The hashtags drive your content to the next level if you know what hashtags to use in your content. Unnecessary and generic hashtags would not give you an edge, instead, if you’re being specific but targeting the rightly popular hashtags, your posts might get exposure, whether it’s Instagram, Twitter, or Facebook. A lot of brands use their specific hashtags and they campaign those hashtags to just build a community of followers around those hashtags.
3: Link in the Bio
One of the most underrated things on social media is the link in the bio. A vast majority of people don’t take it seriously. Whereas many out there are using links as CTAs but they use short links which clearly look fishy. People try to avoid clicking on those short links. The logic people give on using the short links is that they look short and easy to click. On the flip side, they also look suspicious, which results in the lack of response by many users. The ideal way, however, is to use the homepage URL of your website or blog.
4: Solve the Problems
If you know that your mobile app does solve a certain problem, you could use the social media to spread the word about it. In fact, you should go beyond that. Use the platform like Quora to answer the relevant question. It would be an excellent strategy to build relations, spread awareness, and solve people’s problems along with a light mention of your mobile app in the end.
Similarly, you could write your mobile app’s blog and let the world know what your app does to help people. There are many different channels you may have to utilize to get the maximum exposure for your mobile app. One of the perks of using the blog posts is that useful blog posts get shared on social media, anyway. So, that’s another upside of writing content.
5: Use Specific Social Platforms
It might not be your interest but you must know that you can use some specific platforms if they interest you. For example, if you have to facility to make videos, then you can use the videos to let the world know about your app. In fact, you can upload videos on YouTube and Facebook. On the other hands, you can have the presentations for SlideShare platform. A lot of brands have built their audiences, exposure, and clientele through SlideShare.
If you think your team is good at making white papers or how-to guides, you better get on to the SlideShare and make a presentation using PowerPoint or Canva to upload to the SlideShare. It could be used as a social media platform. But it comes down to the ability and capacity of your content creation. If you’re not good at videos and presentations then you can simply avoid these platforms.
The purpose of writing this guide was to help you navigate through the social media threshold to get more eyeballs on your mobile app. The number of downloads doesn’t increase quickly. It’s certainly a marathon, not a sprint. In the end, every strategy doesn’t work for every product, your first three mobile apps may not get the exposure you hoped for, but the fourth may get more than expected.
It’ s a complex combination of the timing, strategies, and the message you’re delivering.
CitrusBits is a mobile app development company based in San Francisco that you can always reach out to in order to get your next mobile app developed. Our team has worked on the top notch projects. Find out more about our portfolios by clicking here.