If you’re one of those companies which are on the verge of deciding to launch their official Android and iOS apps successfully then you might be interested in knowing that what it takes to launch a successful mobile app. The launch of an official Android or iOS app isn’t just about developing the company’s mobile app but it’s rather a planned course of action. Because companies put their time, money, and energy into the mobile app development and if the app ends up useless, not only would it waste the money and resources, but it would also spoil the time given to it.

So, when brands and companies already know what to expect, it becomes easier for them to get prepared beforehand and respond properly along the way. A lot of companies still believe that they don’t need mobile apps for their businesses. This report showcases lots of data about the mobile users, mobile search, and mobile adoption for the internet, which signals that mobile is one of the most important elements of any business’ growth strategy in the years to come.

Let’s dig into this and find out more about launching a mobile app.
There are four essential elements of developing a company’s official mobile app:

1: Main Idea

Never forget to bring up a unique idea of the app. Don’t just create your official app with 5 tabs filled up with text and contact details at the end. An official app of your company should be much more than that. The main idea is a concept of your company’s app that differentiates your app from the rest of the companies’ apps.

2: User-interface

Nobody likes to see a filthy and unattractive app. So make sure that your app does have some eye-catching user-interface. It could be an animated intro and a beautifully designed options using the same theme. The user-interface is much more than just the theme of the app. It also involves the transition from one section to another, plus how smoothly the job is being done.

3: Design & layout

The design & layout means the whole coloring, menus, and wire-framing. It shows how efficient and beautiful an app looks like with an elegantly designed layout.

4: Goals to Achieve

The app can’t be considered a successful development if it’s not serving well. The goals to achieve should be on a list beforehand that the app is supposed to do this and help us with that. The purpose is that make sure you clarify the goals of your app. It shouldn’t be just for the sake of mobile app development.
Now let’s come to the main part.

Here are three steps of launching an official mobile app:

1: Initiating the Ideation Phase

It all begins with the ideation process. At this point, the idea of a mobile app is discussed, brainstormed, and analyzed. The core purpose of this phase is to shape up the concept of the app. Once the idea is found and transformed into an acceptable form, the mobile app development process goes further. A lot of companies emphasize at this point when they’re developing their official mobile app or they’re launching their mobile-based tech startup. The idea of an app is what makes it helpful or useless. However, it’s not the only important part of the app development or startup launching process, the marketing and PR contribute a lot.

2: Making it Off the Ground

At step two, we convert the idea into the product when it comes to launching an Android or iOS app. The brands who have already worked on their apps’ ideas, either they outsource the service of freelance app developers or hire mobile app development companies such as CitrusBits. They deliver the concept and idea of their app and work closely with the development team to finish it off properly. Once the app is ready and tested, the app goes live on the specific date decided by the company.

3: Post-launch Upgrades

Once the app is live, the process doesn’t stop here. Although, the app development team does a lot of testing and analysis before making the app live but there is a post-launch upgrade procedure that is quite an important thing to consider. Once the app is live and the company pushes the app through online advertising, newsletter, press release, and social media to get some traction. Once the audience of the brand starts to test the app, they’re likely to set their opinions related to what is missing and what could be done further. Such feedback is crucial to the process and companies pay attention to the user-generated opinion to fix things up and improve the features. Therefore, sooner or later, they roll out the post-launch upgrade to the app to improve the user-experience.


A successful company’s official app does exactly what the company wants. It’s up to the decision makers or the strategy builders of the company that what they want from their mobile app to do.
The purpose clarifies the app’s mission.

If you’re a company and looking to hire someone to get your brand’s mobile app ready, make sure you brainstorm about what you want your app to do for you.

If you just want your app users to read a few pages about your company on your app, nobody is going to do that because this is what a website is for. However, if you choose to provide a quick customer care email service through your app or decide to give the access to the exclusive resources that is only available on the app, then it could make your app worth installing for your customers. Now, brands are trying to get connected with their prospects and customers more than ever. An interesting feature can help you create a hook with your customers and prospects.
Why would you choose to create an official mobile app for your business?