The number of startups that have been launched in the last five years is perhaps more than ever. The idea of entrepreneurship is rather a charm for many. In reality, it’s a tough drive on a bumpy road. So, it’s better to get your record straight before jumping into it.
In this article, you’ll read about the fundamental practicality of the startups’ success. There are hundreds of success elements that drive the brands toward the fortune. But we’ll focus on a specific one that will define your startup’s roadmap toward success. If this initial step goes wrong, your startup doesn’t stand a chance to move further and get the traction.
Innovation: The Key to Success
Let’s define the innovation. The innovation means newness. It’s imperative in the startup building process. You won’t be able to build a company like Snapchat if you’re building an app just like the Snapchat. All these companies came into existence and made it big because they have had their unique selling point. In fact, they did innovatively better than the others. Think about this, Facebook had competitors like MySpace and Orkut, but Facebook did well, probably because they provided the environment, ideas, and solutions that didn’t exist before. In short, they outclassed their competitors within a few years.
The point is that you have to have a unique point to sell your idea. If your shop sells the same product like every shop at the corner, you won’t stand out. In order to stand out, you must go deep, find something better that no one has ever imagined to provide at the very same corner.
How to Bring the Innovation
There might a list of things to be done in order to achieve that. We would briefly shed some light on the few things. Take a look:
- The Ultimate Solution: The solution always wins. Email, back in the days, won the game because it provided a communication medium to the world. Facebook won the social media game because it connected friends, relatives, and old-classmates through the internet. You got to find the solution that only your app provides. It gives you a leverage to be the first one to bring the innovation to the audience. Because there is no better way to establish a business than solving a problem.
- Provide a New Experience: The newness of the idea takes it further to the heights. When people are offered something new to experience which they have never been exposed to, it gives them a pleasure to experience it. So, providing an entirely new thing to the audience helps the startup in winning the game. Snapchat provided a thing called stories where people can share the pictures or 10-second videos in the form of their stories to the world. The idea became huge because there wasn’t something like that existed before. Providing a new experience is a killer strategy to move forward as a startup.
- Avoid Being a Copycat: In order to win the startup game, you must differentiate your idea from the competitors especially the big giants on the market. For example, if your startup dreams big with a picture or video sharing app and comes up with the idea similar to the Snapchat or Instagram, people won’t like it. Because there is a huge fan base of Snapchat and Instagram exist. In fact, they’re expanding every single day. So, you got to alter the idea and come up with something better or else fail miserably that may result to quitting the game forever.
The investors, however, look at the users, numbers, and the voices. They might ponder on the idea as well but what the app does on the market is what matters the most to them. The success of the popular startups like Snapchat, Facebook, and Uber manifests that don’t ever create an app similar to these ones. Instead, come up with something better, new, and refined.
The entrepreneurship is all about newness, creative, and problem-solving. No matter how long it takes to develop the idea or find a creative solution to provide in an app, it doesn’t matter, what really matters is that what the startup does in actual. Either it attracts the masses or it turns out as another app on the market.
The biggest takeaway in this article is that if you want to go big in the entrepreneurship game, then find something new to offer to the audience that has been using Facebook, Snapchat, Instagram, and Uber already. Make them think about your app that it’s something new, even interesting.
That will be your victory.
What else do you think would matter in the building of the next Snapchat, Facebook, and Uber?
Because we at CitrusBits helps brands, organizations, and experts in developing their iOS and Android apps at the core. We have had a lot of examples to share with the prospective clients. Check out our portfolios for that. Contact us for further consultation about your mobile app development.