Hundreds of thousands of Android and iOS games are available on respective app stores. Out of those, a few make it to the top 100. The reason we’re discussing this topic of making a mobile game stand out is that if someone is launching a mobile game, what could be done to make the mobile game successful when there is a huge competition around. Every app that goes live on Play Store or App Store competes with over a million apps.
The big question here is that what it takes to make a mobile game impactful and appealing that it goes through the basic funnel smoothly and start to attract the audience. This is what exactly we’re going to see here. It could be a bit of marketing, UI/UX, and product design sort of ideas that we will be sharing with you. So bear with us.
Let’s take a look at the ideas to make a mobile game stand out:
1: Newness in the Concept
People might not get attracted if you create the next Talking Tom or Subway Surfers. No matter how good your game is, it will always be a copy as well as promote the original game, anyway. One of the basic ideas of making a game stand out is to bring the innovation to the concept. Design something people haven’t seen before. It could be a new sort of character, a new thing altogether. Take Piano Tiles, for example, it was a whole new concept. It was engaging, challenging, and something different. So newness of the idea could play a vital role in the success. The users would rather try to figure out the new game than playing the copy of another famous game.
2: Sleek and Seamless Design
Either someone agrees or not, the design has a major part in making a game popular, at least, in most of the cases. However, if the game is entertaining and addictive, people may bypass the design and stick to it. The original Flappy Bird game was the perfect example of it. The design and interface of the original Flappy Bird game weren’t impressive but it became an internet sensation because of its addictive and entertaining factors. That being said, it doesn’t happen in all cases. Every game that gets traction these days always has a sleek design and beautiful interface. The reason is that people like to play the game if the interface looks good and they browse through and check out the gameplay for further analysis. On the flip side, if the interface isn’t good enough, the chances are, the users will walk away in a few seconds. In order to make your mobile game stand out, make sure to design the interface and gameplay beautiful and attractive.
3: Name and Branding
A lot of indie developers fall short of doing the right branding. They put their entire focus on the game development and take naming and branding for granted. It could be a big mistake. You might have seen mobile games on Play Store and App Store with ordinary names, and some of the names don’t even make sense. The short and precise the name, the better. Besides the game’s name, branding does have its importance as well. Branding includes the game logo, color scheme, game’s avatar, and fonts. All these things contribute to building a brand identity. The best example of branding is Angry Birds. Whenever and wherever you see the characters of Angry Birds, you can recognize in the split second that it’s Angry Birds game. This is how branding works. The lesson is that build your game’s brand, from name to characters, colors to fonts in a way that each and everything must differentiate your game from others.
4: Marketing & PR
One of the underestimated strategies of growing a mobile game is marketing. A mistake that many developers make is that they make themselves off the hook once the game goes live. They just rely on the organic search and downloads. Initially, the game needs some attention to get a push. Marketing & PR refers to many paid and non-paid mediums that could be utilized just to spread the word about the game. It could begin with the Facebook ad for increasing the install, you can also promote your play store page via ads, you can run a Google ad against the keywords related to mobile games. On the other side, you can do content marketing for free by writing the official blog of the game and let people know about the game. You can also share your blog content on social media to engage the audience. Social media gaming communities could also help in this regard. The best way to start with social media is building your own community. A Facebook group of the game could be a great option to start with. Promote the group via official website/blog of the game.
Secondly, public relations is the connection building with the gaming bloggers, writers, and YouTubers. It could be done via social media networks by interacting with them on social media, sharing their content, and building relations with them. At some point, you could ask them to mention your game on their blogs or review your game on YouTube; if that happens, it could be a huge growth hacking strategy.
The mobile gaming success is rather a long process. People often take it very easy. One of the most discussed examples of mobile gaming success is the story of the Angry Birds’ maker. Rovio developed 51 unsuccessful games before making a super successful game we know as the Angry Birds. The idea isn’t just to keep making until you hit the jackpot. Instead, learn every time you develop a game and find out the reasons why it didn’t take off well. At some point, you’ll pull this off.
We shared a few ideas of making your mobile game stand out.
If you’ve got any ideas to add to this list, go on and share with us in the comments section.
CitrusBits is a San Francisco-based mobile app development company that builds apps and games. Contact us for further consultation and advice on developing your iOS and android game.