In today’s world, it’s tough to get away from social media, smartphones, and those fancy mobile apps that everyone likes to use to connect with friends, acquaintances, and loved ones. The mobile app development has gone further. From ordering food to finding the date, we’re using the mobile technology all day long.
In fact, the gaming aspect is undoubtedly there. Whether you’re aware of Angry Birds, Flappy Bird, Template Run, and Candy Crush or not, these mobile games have a humongous fan following around the world. Thus, this massive reach and attention open up a lot of opportunities inside the mobile gaming ecosystem.
In this article, we’re briefly going to discuss the mobile games development business. It doesn’t matter whether you’re an app developer or not, if you’re just an entrepreneur (or want to be one), this is equally interesting for you because this article isn’t about game coding but rather about coding the mindset from entrepreneurial standpoint so that if you have some ideas related to gaming to put out there, maybe, this article could help you find a pathway to becoming a gaming startup. Moreover, when it comes to entrepreneurship, the experiences often teach us the best lessons:
Here Are Some Essentials of Mobile Game Development:
Find Your Gaming Taste
In order to begin the process of starting a game development business, you must figure out your gaming flavor. You can’t just experiment based on ideas that come from someone else. It’s about you putting in a lot of effort, sweat, teamwork, and money into this. So you better come forward with the certain decisions and one of those decisions is finding the gaming taste.
If you’re an avid gaming enthusiast, you must have a gaming taste. It could be more than one. However, it’s not possible that you love playing games and you’re a big gaming fan but you don’t have a favorite gaming genre. It’s not just possible. Whether you like Action, Racing, Arcade, Shooting, Puzzle, or Board, it just doesn’t matter, what matters is that there is always a favorite category to dig deeper from the choice point of view. You must find that so that when you go further into the game business development, you would have a clear mindset to proceed.
Choose a Certain Category
Once you’re done with the gaming taste, now it’s time to drill it down to the specifics. It’s not okay from a business point of view to jump to a number of categories. You can’t just develop an action game then suddenly go for a racing game. The companies which get to establish the big games often start off with the smaller games in the same category.
The same category thing shouldn’t be mixed up with the versions of the game. All we’re talking about here is that you must have a favorite gaming category to go into. For instance, if you’re an arcade games fan, stick to that for a long-haul. You don’t have to go towards racing, puzzle, and action. Because there is a factor of enthusiasm and belief. If you don’t have these things, you won’t go further into the mobile gaming world.
Test Out The Sub-Categories
There is a room for diversification inside each category. You can definitely tweak the ideas and make certain changes to put out something unique. Suppose you’re working in the racing category and you’ve launched a couple of car racing games. This means you’re passionately into racing that’s why you’re developing the racing games in the first place. What you can do here is that you could make little changes in your next projects. For instance, you could replace a car racing game into motorbike racing or truck racing. These testing and tweaks help us understand that what works best out there. Plus, you would get a chance to analyze that what it being liked from your audience perspective.
Pick up the Successful Game
Once you test out the sub-categories of your gaming category and find some results. Pick up the best gaming idea to promote and improve it further. Suppose if you’ve launched 10 racing games on Android in one year. All of them are in the racing category with slight changes in the ideas and gameplay. After a certain time period, you can analyze that which one of those games are doing well in the Play Store. You have to pick the best one to work further. The process never ends. You must be ready to keep testing and picking up the games over the course of time.
Build a Brand Around the Best One
Once you’ve picked up a specific game that has done well amongst the others. It could be a potential game to invest more money and resources into it. Besides improving the game and rolling updates to make it better than ever, you should dig deeper and start to build a brand around it.
Think about this: A lot of people who have known, heard, and read about Angry Birds probably don’t know about Rovio. This is because that Angry Birds game has become a brand. It’s everywhere. Building a brand begins with the slight success glance. You must understand that a game must become a brand if you want to establish your mobile games development business. In order to turn your best game into a brand, you would have to allocate resources to it. Develop a website, blog, and social media accounts. Additionally, set up a team that keeps the websites, blog, and social media accounts running. This is how an engagement process begins from the branding point of view. People start to follow, interact, and talk on the social media. It’s not a 30-day scheme. It takes months and months to establish a game as a brand. There are lots of factors such as online advertising, networking, and PR, social media engagement that help the companies in establishing their mobile games.
In this article, we briefly tried to explain the mobile game development success elements. Sure, there could be a lot more to elaborate and discuss, which is why you’re welcome to leave your comments underneath this article.
Let us know about your views on this.
What’s the most important thing in making a mobile game successful?