ZEST

a blog about mobile technology, business strategy, and app design

McDonalds and Starbucks on Your Phone: Why Mobile Apps Are Now First on the Menu

One Friday this July, I got excited about McDonalds. So excited that I stopped at one before work in the morning...

App Ideation 101: How to Refine Your App Idea

How to Refine Your App Idea When You’ve Never Built an App Before and Aren’t Sure How That Process Even Works...

“Future” Tech That’s Hiding in Plain Sight: Augmented Reality

As hot as stories about artificial intelligence (AI), augmented reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in...

Talking Tech Trends with the CitrusBits Team

At CitrusBits, we consider it our responsibility to live and breathe technology, as this allows us to build the disruptive, envelope-pushing...

The Rise of Mobile Apps: Why ‘Mobile-Friendly’ & ‘Mobile Responsive’ No Longer Cut It

Just about every business with a website understands why mobile experiences are important. After all, more than 50% of web traffic...

“Future” Tech That’s Hiding in Plain Sight: Artificial Intelligence

As hot as stories about artificial intelligence (AI), augmented/virtual reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in...

50 Mobile Statistics, Facts and Trends to Guide You in 2018 [with Infographics]

In case you hadn’t already noticed, mobile devices are now most people’s preferred way to access the Internet and its vast...

#1 Mobile App Development Company in LA on Clutch

Some thought it audacious. Our team knew it was just a matter of time. CitrusBits is now the #1 ranked mobile...

App Roundup: Four AI Chatbots, from Good to Possibly Evil

Investment in artificial intelligence (AI) technologies is white-hot now, with major cloud tech companies like Apple,  Amazon, Google, and Microsoft pouring...

Augmented Reality Roundup: Fresh AR Eye Candy and Tech Milestones from the Past Six Months

Just two years ago, virtual reality (VR) was the chosen one of the VR/AR tech pairing, and Pokémon Go was nothing...

Why Blockchain is Here to Stay (and Bitcoin Might not be): A Glimpse into the Future of Decentralized Apps

If you’re not already a cryptocurrency investor, you’ve probably at least heard a thing or two about blockchain, Bitcoin, or both....

Google Pixel 2 vs iPhone

5 Reasons I Switched from iPhone to Google Pixel 2

As CitrusBits’ Art Director and a longtime iPhone user, I recently shocked my colleagues and friends by switching from an iPhone...

5 Essential Strategies to Maximize App Marketing Success in 2018

(Written in partnership with Google) As marketers begin ramping up their 2018 plans, CitrusBits has partnered with our Google rep, Brandon...

drone delivery

Three Ways 5G will Transform the World as We Know It

By the end of 2018, mobile companies like Verizon will begin deploying 5G, wireless networking technology that will permit connection speeds...

iPhone X featured image

The iPhone X’s TrueDepth IR Camera: A Universe of Possibilities Beyond Animojis and Face ID

More than two months after the iPhone X launch, it remains a conundrum for some to put a finger on exactly...

app roundup title image

App Roundup: New Year, New You

The champagne has run dry, and 2018 is upon us. If you’re a go-getter who’s committed to keeping your New Year’s...

Apple Pay Cash

Apple Pay Cash: “Venmo Killer” or Too Little Too Late?

Earlier this week, Apple launched Apple Pay Cash, its new peer-to-peer (P2P) payment service for iPhone and iPad users. Were there...

Enterprise Mobility

Enterprise Mobility: Why the World’s Top Companies are Building Mobile Apps for Their Own Employees

Move aside, Clash of Clans, Snapchat, and Yelp. As compelling as consumer mobile app opportunities have been over the past decade,...

Importance of User Personas in User Experience

Why User Personas Often Fail in User Experience Design

Sally Soccer Mom. Ed the Exec. Gerald the Geriatric. Anyone who’s ever dealt with user personas like these — whether in...

things-to-do-before-you-start-vr-app-development

Things To Do Before You Start VR App Development

Ubiquotous, Evolving and Growing. Thats three things VR definitely is. You’ll see better games and technologies surfacing around the world. If...

seven-deadly-sins-while-creating-app-design

Avoiding Seven Deadly Sins While Creating App Design

Design processes and best practices can only take you so far, but there are some  deadly sins that you need to...

12-smart-ways-to-secure-your-smart-things-iot-security

12 Smart Ways to Secure your Smart Things : IoT Security

Smart things – A fancy name for devices that can talk to each other and perform some minimal number of tasks,...

iot-news-roundup-july-2018

IoT News Roundup: July 2018

The world of Internet of Things is fast and ever changing. One minute you hear about something, another you actually see...

bitcoin-cryptocurrency-news-roundup-july-2018

Bitcoin & Cryptocurrency Roundup: July 2018

Following is a graph dictating the market dominance of cryptocurrencies for the month of July. Our top gainers, in terms of...

ui-vs-ux-which-is-more-important

UI VS UX: Which is More Important

We’ve all heard the term UI/UX is some fashion. You must have heard people saying that the ‘UI’ of that is...

Top 5 Reasons to Choose Augmented Reality for Marketing

There was a time when we only thought about the things AR/VR could do for us let alone actually think about...

killer-deep-learning-softwares

11 Killer Deep Learning Software

Deep learning is mostly sought by companies to solve hard problems like speech recognition, object recognition and machine translation. More than...

How to Write an Effective Mobile App RFP (+ Free RFP Template)

So, you’re looking for a great company to help you with your mobile application. One way to do that is by...

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