ZEST

a blog about mobile technology, business strategy, and app design

“Future” Tech That’s Hiding in Plain Sight: Artificial Intelligence (Part 1 of 4)

As hot as stories about artificial intelligence (AI), augmented/virtual reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in...

50 Mobile Statistics, Facts and Trends to Guide You in 2018 [with Infographics]

In case you hadn’t already noticed, mobile devices are now most people’s preferred way to access the Internet and its vast...

#1 Mobile App Development Company in LA on Clutch

Some thought it audacious. Our team knew it was just a matter of time. CitrusBits is now the #1 ranked mobile...

App Roundup: Four AI Chatbots, from Good to Possibly Evil

Investment in artificial intelligence (AI) technologies is white-hot now, with major cloud tech companies like Apple,  Amazon, Google, and Microsoft pouring...

Augmented Reality Roundup: Fresh AR Eye Candy and Tech Milestones from the Past Six Months

Just two years ago, virtual reality (VR) was the chosen one of the VR/AR tech pairing, and Pokémon Go was nothing...

Why Blockchain is Here to Stay (and Bitcoin Might not be): A Glimpse into the Future of Decentralized Apps

If you’re not already a cryptocurrency investor, you’ve probably at least heard a thing or two about blockchain, Bitcoin, or both....

Google Pixel 2 vs iPhone

5 Reasons I Switched from iPhone to Google Pixel 2

As CitrusBits’ Art Director and a longtime iPhone user, I recently shocked my colleagues and friends by switching from an iPhone...

5 Essential Strategies to Maximize App Marketing Success in 2018

(Written in partnership with Google) As marketers begin ramping up their 2018 plans, CitrusBits has partnered with our Google rep, Brandon...

drone delivery

Three Ways 5G will Transform the World as We Know It

By the end of 2018, mobile companies like Verizon will begin deploying 5G, wireless networking technology that will permit connection speeds...

iPhone X featured image

The iPhone X’s TrueDepth IR Camera: A Universe of Possibilities Beyond Animojis and Face ID

More than two months after the iPhone X launch, it remains a conundrum for some to put a finger on exactly...

app roundup title image

App Roundup: New Year, New You

The champagne has run dry, and 2018 is upon us. If you’re a go-getter who’s committed to keeping your New Year’s...

Apple Pay Cash

Apple Pay Cash: “Venmo Killer” or Too Little Too Late?

Earlier this week, Apple launched Apple Pay Cash, its new peer-to-peer (P2P) payment service for iPhone and iPad users. Were there...

Enterprise Mobility

Enterprise Mobility: Why the World’s Top Companies are Building Mobile Apps for Their Own Employees

Move aside, Clash of Clans, Snapchat, and Yelp. As compelling as consumer mobile app opportunities have been over the past decade,...

Importance of User Personas in User Experience

Why User Personas Often Fail in User Experience Design

Sally Soccer Mom. Ed the Exec. Gerald the Geriatric. Anyone who’s ever dealt with user personas like these — whether in...

Top 10 Mistakes to Avoid When Creating a Mobile App UI

A single design formula? Not a chance. Designing for mobile can be a roller coaster of hurdles and problem if you...

How can Augmented Reality be Used in e-Commerce

Augmented Reality is a vital part of the technological revolution that is changing the way we interact with the world. Especially...

React Native: Pros and Cons

Introduction React Native is an open-source framework created by Facebook, Instagram and the great community of developers. It uses JavaScript and...

TextPoet is a New iPhone App that Makes Messaging Incredibly Easy & Enjoyable

For those of us who use SMS text messages in our daily lives, a new iPhone app is here to improve...

Top Benefits of Virtual Reality in Healthcare

The world of virtual reality has been growing exponentially. There was a time when we would associate VR with Games and...

How to Create an ARCore App Using Kotlin

This is a step-by-step guide for creating a basic ARCore app with Kotlin using Android Studio, with a little bit of...

how-apple-arkit-is-helping-developers-build-better-augmented-reality-apps

How Apple ARKit is helping developers build better Augmented Reality Apps

Augmented reality (AR) is the way software uses your cell phone’s camera to create the illusion that everything from simple everyday...

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