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By: James Hsu

New fresh app idea

The Business of Apps: Why the Idea Itself Matters Less Than You Think (with Three Case Studies)

A billion-dollar app idea? Not likely. Before every intellectual property (IP) attorney in the world begins calling to argue otherwise, let...

Apple Watch EKG

What the Apple Watch’s New EKG Feature Means for the Future of Consumer Wearables and Medicine

When Apple announced this September that its newest Series 4 Apple Watch includes EKG functionality, I imagined millions of hearts worldwide...

McDonald’s and Starbucks on Your Phone: Why Mobile Apps Are Now First on the Menu

One Friday this July, I got excited about McDonald’s. So excited that I stopped at one before work in the morning...

“Future” Tech That’s Hiding in Plain Sight: Augmented Reality

As hot as stories about artificial intelligence (AI), augmented reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in...

The Rise of Mobile Apps: Why ‘Mobile-Friendly’ & ‘Mobile Responsive’ No Longer Cut It

Just about every business with a website understands why mobile experiences are important. After all, more than 50% of web traffic...

“Future” Tech That’s Hiding in Plain Sight: Artificial Intelligence

As hot as stories about artificial intelligence (AI), augmented/virtual reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in...

App Roundup: Four AI Chatbots, from Good to Possibly Evil

Investment in artificial intelligence (AI) technologies is white-hot now, with major cloud tech companies like Apple,  Amazon, Google, and Microsoft pouring...

Augmented Reality Roundup: Fresh AR Eye Candy and Tech Milestones from the Past Six Months

Just two years ago, virtual reality (VR) was the chosen one of the VR/AR tech pairing, and Pokémon Go was nothing...

Why Blockchain is Here to Stay (and Bitcoin Might not be): A Glimpse into the Future of Decentralized Apps

If you’re not already a cryptocurrency investor, you’ve probably at least heard a thing or two about blockchain, Bitcoin, or both....

5 Essential Strategies to Maximize App Marketing Success in 2018

(Written in partnership with Google) As marketers begin ramping up their 2018 plans, CitrusBits has partnered with our Google rep, Brandon...

drone delivery

Three Ways 5G will Transform the World as We Know It

By the end of 2018, mobile companies like Verizon will begin deploying 5G, wireless networking technology that will permit connection speeds...

iPhone X featured image

The iPhone X’s TrueDepth IR Camera: A Universe of Possibilities Beyond Animojis and Face ID

More than two months after the iPhone X launch, it remains a conundrum for some to put a finger on exactly...