1. Write long-form content
There is a correlation between longer content (2000+ words) and high rankings. Think about topics that are particularly relevant to your target audience, then create in-depth blog posts that cover every angle of that subject. Several studies have been done on how long your content should be to rank. All have show that to rank in the top 10 pages of Google, you should have at least 1100+ words on the page.
2. Upload a sitemap for Google
An XML sitemap shows Google exactly what’s on your site. You can easily create and upload one to your site using XML Sitemap Generator.
3. Make sure you’re using 301 redirects, not 302s
301s indicate that your content has permanently moved, and that all SEO “juice” and rankings should be redistributed to the new page.
4. Don’t inadvertently block Google from accessing your site
If you’re not receiving any search traffic, check the section of your site and look for something like this: . Also look through your robots.txt file for something like this:
Both of these directives tell the search engines not to crawl or index your site. All the SEO hacks in the world won’t help until you remove these.
Related: Don’t Be a Content Marketing Dinosaur — 5 Must-Haves to Stay Current
5. Optimize for mobile
Google’s Mobile-Friendly tool can help with this. If your site isn’t mobile-friendly, you’ll need to switch to a responsive design, mobile app or dedicated mobile site. If you’re using WordPress, you can install the plugin WPTouch to automatically switch to a mobile theme for your mobile visitors.
6. Your site needs to load quickly on all devices
Use Google’s PageSpeed Insights to see how quickly your site’s main pages load. If you find they’re taking too long, here is a list of 10 ways to speed up your site.
7. Use descriptive URLs
Your URLs should always be static and should use descriptive keywords, not just random letters or numbers (such as you’d find with dynamic URLs).
8. Use a .com domain if possible
My friends at Searchmetrics have concluded 84% of top-ranking pages use .com as their top-level domain (TLD). Don’t worry too much about using your keywords in your domain name; using your URL for branding purposes is much more important.
9. Use internal linking to refer users and search engines to related products or content
Don’t worry about artificially incorporating keyword-rich anchor text to rank for specific keywords. Instead, focus on using natural anchor text that would make the most sense to your readers.
10. Keep your most important content on your root domain
Most top-ranking pages sit on a site’s root domain, rather than on a sub domain.