ZEST

a blog about mobile technology, business strategy, and app design

interesting-stats-and-facts-on-artificial-intelligence

Artificial Intelligence: Stats and Facts You Should Know in 2020

TV shows and fiction aside, the present day examples of basic AI are Google Voice, Cortana, Alexa, Siri and chatbots. However, AI isn’t just limited to voice assistants, it’s turning tables in other domains and industries as well...

Champions Round App by CitrusBits

Breathe life into your NFL fantasy football leagues this season with Champions Round — the first-ever “micro” fantasy sports app

Excited for the start of the NFL season next week? We are, too! Not just because it means finally seeing Antonio...

stats-and-facts-about-augmented-reality

35 Essential Augmented Reality Stats, Facts, and Trends for 2020 and Beyond

Over the past year, the augmented reality market has continued its meteoric rise as a mainstream technology. With applications like...

ESPN mobile app

How ESPN’s Knack for Mobile Apps is Coming Up Clutch for the Sports Media Leader

Bristol, Connecticut isn’t Silicon Valley, as far as tech innovation goes. Not even close. Just don’t tell that to ESPN, Bristol’s...

Porsche AR

The Race to Launch Augmented Reality Mobile Apps is Wide Open

It’s easier than ever to launch an AR app, no matter your business size. When augmented reality (AR) first materialized in...

Artificial Intelligence

Three Examples of Artificial Intelligence (AI) Erupting into Full-Blown Commercial Reality

AI is pervasive in modern society, whether you see it or not. Most often, AI works in the background, making complicated...

tech trend video

(VIDEO) Talking Mobile Tech Trends with the CitrusBits Team – Spring 2019

2019 is proving to be a dynamic and exciting year for mobile technology, with innovative developments in hardware, wireless networking, and...

5 Things that can derail a mobile app project

5 Things that can Derail a Mobile App Project (and how to Prevent Them)

Demand for mobile apps continues to skyrocket due to the proliferation of smartphones. In the mad rush to launch mobile apps...

healthcare

A (Telehealth) App a Day Just Might Keep the Doctor Away

Why Insurance Carriers, Silicon Valley, and Society at Large are Gung Ho about Telehealth Apps and Health-Monitoring Wearables. As the public...

CES 2019

Trendspotting at CES 2019

Earlier this month, I spent the week at CES 2019, otherwise known as the Consumer Electronics Show. In my role as...

three tech rivalries

The Business of Apps: Three Fateful Rivalries Show Why the Idea Itself Matters Less Than You Think

A billion-dollar app idea? Not likely. Before every intellectual property (IP) attorney in the world begins calling to argue otherwise, let...

CitrusBits Holiday App Roundup

App Roundup: Help for the Holidays

The holidays are upon us! The streets are aglow, the shops are filled with merry tunes, and good cheer is pretty...

War of the Apps

How to Win the Enterprise “War of the Apps” – Even if Your Existing Mobile Apps Stink

Let’s say you’re a product manager or business leader at a Fortune 500 or enterprise business. You’re accustomed to exceptional business...

2019-trending-mobile-stats-and-facts

Trending Mobile Stats and Facts: 2019 [with Infographics]

Want to stay ahead of your competition in the mobile experience department? The best way to do that is to understand...

Apple Watch EKG

What the Apple Watch’s New EKG Feature Means for the Future of Consumer Wearables and Medicine

When Apple announced this September that its newest Series 4 Apple Watch includes EKG functionality, I imagined millions of hearts worldwide...

McDonald’s and Starbucks on Your Phone: Why Mobile Apps Are Now First on the Menu

One Friday this July, I got excited about McDonald’s. So excited that I stopped at one before work in the morning...

App Ideation 101: How to Refine Your App Idea

How to Refine Your App Idea When You’ve Never Built an App Before and Aren’t Sure How That Process Even Works...

“Future” Tech That’s Hiding in Plain Sight: Augmented Reality

As hot as stories about artificial intelligence (AI), augmented reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in...

(VIDEO) Talking Tech Trends with the CitrusBits Team

At CitrusBits, we consider it our responsibility to live and breathe technology, as this allows us to build the disruptive, envelope-pushing...

The Rise of Mobile Apps: Why ‘Mobile-Friendly’ & ‘Mobile Responsive’ No Longer Cut It

Just about every business with a website understands why mobile experiences are important. After all, more than 50% of web traffic...

“Future” Tech That’s Hiding in Plain Sight: Artificial Intelligence

As hot as stories about artificial intelligence (AI), augmented/virtual reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in...

50 Mobile Statistics, Facts and Trends to Guide You in 2018 [with Infographics]

In case you hadn’t already noticed, mobile devices are now most people’s preferred way to access the Internet and its vast...

#1 Mobile App Development Company in LA on Clutch

Some thought it audacious. Our team knew it was just a matter of time. CitrusBits is now the #1 ranked mobile...

App Roundup: Four AI Chatbots, from Good to Possibly Evil

Investment in artificial intelligence (AI) technologies is white-hot now, with major cloud tech companies like Apple,  Amazon, Google, and Microsoft pouring...

Augmented Reality Roundup: Fresh AR Eye Candy and Tech Milestones from the Past Six Months

Just two years ago, virtual reality (VR) was the chosen one of the VR/AR tech pairing, and Pokémon Go was nothing...

Why Blockchain is Here to Stay (and Bitcoin Might not be): A Glimpse into the Future of Decentralized Apps

If you’re not already a cryptocurrency investor, you’ve probably at least heard a thing or two about blockchain, Bitcoin, or both....

Google Pixel 2 vs iPhone

5 Reasons I Switched from iPhone to Google Pixel 2

As CitrusBits’ Art Director and a longtime iPhone user, I recently shocked my colleagues and friends by switching from an iPhone...

5 Essential Strategies to Maximize App Marketing Success in 2018

(Written in partnership with Google) As marketers begin ramping up their 2018 plans, CitrusBits has partnered with our Google rep, Brandon...

drone delivery

Three Ways 5G will Transform the World as We Know It

By the end of 2018, mobile companies like Verizon will begin deploying 5G, wireless networking technology that will permit connection speeds...

iPhone X featured image

The iPhone X’s TrueDepth IR Camera: A Universe of Possibilities Beyond Animojis and Face ID

More than two months after the iPhone X launch, it remains a conundrum for some to put a finger on exactly...

app roundup title image

App Roundup: New Year, New You

The champagne has run dry, and 2018 is upon us. If you’re a go-getter who’s committed to keeping your New Year’s...

Apple Pay Cash

Apple Pay Cash: “Venmo Killer” or Too Little Too Late?

Earlier this week, Apple launched Apple Pay Cash, its new peer-to-peer (P2P) payment service for iPhone and iPad users. Were there...

Enterprise Mobility

Enterprise Mobility: Why the World’s Top Companies are Building Mobile Apps for Their Own Employees

Move aside, Clash of Clans, Snapchat, and Yelp. As compelling as consumer mobile app opportunities have been over the past decade,...

Importance of User Personas in User Experience

Why User Personas Often Fail in User Experience Design

Sally Soccer Mom. Ed the Exec. Gerald the Geriatric. Anyone who’s ever dealt with user personas like these — whether in...

a-unity-review-pros-and-cons

A Unity Review: Pros and Cons

Did you know that Pokemon Go was built on Unity?  The game created such a hoo-ha amongst teens, tweens, basically everyone,...

how-is-wearable-technology-turning-tables-in-healthcare

How is Wearable Technology Turning Tables in Healthcare?

How often have you witnessed your grandpa or a random elderly in a park checking his wrist device for heart rate...

ar-superpower-your-brand-needs

AR : The Superpower Your Brand Needs

The first ever augmented reality and virtual reality experiment took place in the 60’s, conducted by Ivan Sutherland, who invented the...

are-healthcare-apps-sharing-your-data-without-you-knowing

Are Healthcare Apps Sharing your Data Without You Knowing?

The data you share with health apps or apps in general is supposedly under lock and key, but how certain are...

app-designing-tools-comparison-with-pros-and-cons

Top App Designing Tools: A Comparison with Pros and Cons

Looking to build an application? You’ve got the idea, you have a strategy, you did your homework on the market and...

top-mobile-app-development-trends-for-2019-and-beyond

Mobile App Development Trends to Watch Out for in 2020

What’s trending in the mobile app development space?  What is going to make the headline next? As a mobile app developer...

stay-ahead-in-2020-with-these-programming-languages

Stay ahead in 2020 with these Programming Languages

Eight down, four more to go. 2020 is around the corner and just like every other year, this one too will...

web-native-or-hybrid-which-is-better

Web, Native or Hybrid: Which is Better?

The moment you decide to build an application, you’re bombarded with an abundance of computer science jargon.  Web, Native, Hybrid; what...