Internet Marketing

Bay Area Internet Marketing

For businesses that seek to create their mark on the Web, our internet marketing packages are the ideal solution that provides a fast, friendly and reliable internet marketing solution.

Internet marketing is an extremely cost effective means of reaching customers. But there is more to it than simply launching a web site. Your website must attract, convert, and retain customers.

Citrusbits provides a range of web marketing services designed to harness the power of the Internet to meet your business needs. We optimize websites for search engines and create online advertising campaigns to drive traffic to your site. We also provide innovative programs to kick-start traffic by combining web and broadcast media.

We create innovative customer acquisition programs, low-cost email marketing campaigns, and detailed analytic programs to capture visitors, retain customers, and track ROI. We can manage your brand across social networks and turn bloggers into advocates. Whether you are new to marketing on the web or already using it, Citrusbits can help.

Website Optimization:

Search Engine Optimization is nowadays considered to be an integral part of any web project. SEO does not come at the end of project, like quality assurance, it goes on throughout the web development process from planning to designing, implementation and maintenance stages.

Improving your website’s visibility in major search engines is a key strategy for generating traffic on your website. Major search engines are the primary source of all website traffic . When internet users search for a product or service, they will likely use a major search engine to produce hundreds of thousands of web pages related to their specific keywords. Think back to the brick and mortar store owner; a solid marketing plan with advertising and publicity allows the owner to bring in new customers who would have continued shopping at the competing, established, reputable stores. Online, search engine optimization is the process of increasing a new website’s online visibly and search engine rank in order to compete with larger, relevant, higher-ranking websites.

Improved visibility within the search results of major search engine will increase the volume and quality of traffic to your website. In order to increase your ranking in search engine results, your website will benefit from having appropriate text with relevant and effective keywords in its content. We can help handle many aspects of your SEO campaign, including:

• Keyword Analysis – Based on our research on your online market, competitors, and offerings, we will compile a list of relevant keywords that are likely to generate the most traffic to your website.
• Meta Tag Optimization – Located in the coding of your website, Meta Tags provide essential information about your website to major search engines. We will optimize your Meta Tags to include a maximum number of high-performing keywords, thus aiding your search engine performance.
• Content Optimization – Web content optimization is the process of creating online content that is dynamic and relevant with numerous high-performing keywords. Optimizing a website’s content increases search engine visibility, further attracting potential customers.
• Link building – Certain search engine algorithms take into account the number of external websites that provide relevant links to your website. We will build partnerships and conduct link exchanges with relevant websites in order to increase the number of quality links to your site.
• Programming and Submitting Data Feeds – Data Feeds are large, continuously generating programmed files, which contain listing information about the products or services offered on your website. These feeds are submitted to large database websites, which then begin to syndicate your items, increasing your online visibility as an ecommerce vendor. We will recommend, program, and submit your feeds to appropriate listing websites.
• Tracking Code Programming and Reporting - Tracking code provides you with essential information about visitors’ activity as they are navigating your site. This may include tracking which links visitors are using to find your website, and much more. We will program the code, report and help analyze the data to optimize your search engine ranking.

Social Media Marketing:

Social media marketing has revolutionized the online business operations by breaking down barriers and fostering direct interaction between businesses and their customers. With the social media marketing generation ever more demanding and hooked on Face book, Twitter, LinkedIn and YouTube, brands are becoming more transparent, open, interactive, and, consequently, more human.

There are over 940 million social media users around the world, using the social media marketing platform to become smarter, savvier, and more informed of a brand’s strengths and weaknesses. Businesses that do not leverage social media marketing to evolve and meet these new realities will soon become irrelevant and eventually fade out.

Citrusbits helps companies create a dynamic presence on social websites using effective social media marketing, for them to be able to enhance brand awareness, build a local and global community of followers, and drive a larger number of relevant traffic to your website through.

Citrusbits can provide the following social media services:

• Social media strategy
• Reputation management
• Blog marketing
• Social forums
• Social bookmarking
• Wiki Development

Online Advertising:

Reaching potential customer and getting them to visit your site is critical to your online success. Citrusbits provides integrated online advertising strategies designed to drive ROI.

Search engine marketing via keywords on search engines is an effective way to attract qualified traffic to your web site. We can help you develop keyword strategies, create geo targeted campaigns, develop ad copy, manage placement, organize landing pages, and track effectiveness.

Online content networks are another way to distribute your message. Campaigns can be targeted to appear on sites your customers visit and then refined by context, location, or demographics to maximize qualified clicks.

In the strategy phase of every campaign, we determine which pay-per-click (PPC) ad networks or content networks are most suitable to your objectives. Our creative team develops ads with compelling copy and calls to action. Ads undergo multivariate testing to ensure effectiveness.

Media placement is based on research to determine which keywords or content sites yield the highest conversion rates. Bid rates are managed to budget in order to optimize efficiency and effectiveness. The entire campaign is then measured using analytics applications to determine effectiveness of ads, keywords, network and ultimately ROI.

Pay-Per-Click (PPC) Advertising Campaigns –

Pay-Per-Click advertising, such as Google’s AdWords program, is a form of advertising for which advertisers are charged only when web users click on a corresponding ad and are redirected to your website. Text for PPC ads is created in conjunction with a relevant list of keywords, which correspond to your products or services. When users type these keywords into a search engine a list of relevant PPC ads appears alongside the organic search results. PPC advertising is an excellent way of increasing the number of relevant visitors to your website. We can offer assistance and consultation in the following applicable areas:

• Competitor Analysis – We will analyze the ad copy, keywords, and rank of competing websites in order to determine the best method for your PPC campaign.
• Ad Copy Writing – We will carefully draft the text, determine the landing page, add tracking code, and optimize the keywords for several versions of your PPC ads in order to maximize quality clicks.
• Bid Management – Based on our keyword and competitor analyses, we will set a maximum bid price—a daily budget or cost-per-click—for each ad, and adjust bids according to our performance rate analysis.
• Conversion Tracking and Reporting – Using the tracking code from each PPC ad, we will track, report, and determine which PPC ads are performing the best, and subsequently modify the ad text, bid, and keywords as needed.

Email marketing is one of the most cost effective means of reaching customers. It is also highly measurable, making verification of ROI transparent. We can help you develop an email database through effective positioning and streamlined functionality of guestbook features or through list acquisition.

Citrusbits can design highly effective email messages featuring subject lines that maximize open rate, calls to action that increase click-through, and landing pages that drive conversion. We can provide a detailed level of targeting and campaign development for different customer or prospect segments. Message schedules can be integrated with the shopping process to ensure timeliness and promote conversion.

Best of all, we can provide analytic reporting that tracks the effectiveness of your campaign from opens and bounces to clicks and conversions.

Citrusbits can assist you with email marketing services including:

E mail marketing

1. list development and acquisition
2. HTML email design
3. secure transmission
4. secure transmission